Inbound Marketing Roundtable

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

There is a raging epidemic going on out in the business world – and I’m not talking about flu season. Lately, it seems as though every new client or prospect that walks through our agency’s door is suffering from the same affliction. Their symptoms often include stagnant or declining business growth, fewer leads and sales and diminishing market share. They come requesting the popular brand-name medicines: web design, social media, email marketing, search engine optimization, and marketing automation. Trouble is, these remedies usually don’t address the root issue.

Maximizing website traffic and visitors numbers is well and good, but if that's where all of your money is going, you're probably wasting it.

What does it feel like to be inside your online sales funnel?

Chances are, if you’re like many sales-driven B2B businesses with little to no experience with inbound marketing, it’s a high pressure, obstacle-ridden environment that drives prospects away as often as it spurns them to buy. And it’s not terribly effective.

I've never believed much in New Year's resolutions. Maybe an odd opening line for a blog post about "New Year's Resolutions," but let me clarify, I'm talking about those resolutions made in January and forgotten by February, such as "lose weight" "eat better" "save more money". We fail to keep them because they tend to be overambitious goals without any specific guidance as to what steps to take first, second and so on, and lack realistic targets to let us know when we've succeeded. The resolutions I do like, however, are what I call "Actionable Resolutions". They are more specific, bite-size resolutions that make it easy for me to get started, and give me some immediate rewards for having done so. And that's what I'd like to provide for you.

On the Twelfth Day of Christmas,
my inbound marketing agency gave to me

Twelve bloggers blogging 

Bow down to the Search Engines. Like it or not, they are ruling our lives.

Does your website send absolutely every web prospect to a long and prying lead nurturing form that asks for everything from “First Name” to “Buying Timeframe” to what they want inscribed on their tombstone?

Blogging can be your business's best friend for driving traffic, converting leads and boosting SEO rankings for your website when executed effectively. Here are 7 quick tips to make sure you're reaping maximum benefits from your blogging labors. 

The reasons for marketing automation are obvious to any stressed out, overworked B2B marketer. B2B sales cycles are longer than ever, making it more difficult track leads that may become active months before a budget exists. Product research by customers relies more on digital sources and social media than sales reps. At the same time, the number of people involved in the purchase – the buying committee – continues to grow.